The South Carolina Nature-Based Tourism Association (SCNBTA) is a registered not for profit organization 501 (C) 3

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2019 SCNBTA Annual Conference &

25th Anniversary Celebration

November 6-7, 2019

Newberry Firehouse Conference Center
1227 McKibben Street Newberry, SC 29108
  • Early-bird registration fee is $75.00 and available until October 4, 2019
  • On October 5 the registration rate increases to $95.00
  • Registration closes on October 30, 2019
  • Hampton Inn Newberry Opera House at 1201 Nance St, Newberry, SC 29108
  • A block of rooms has been reserved until October 23, so please refer to "SCNBTA" when making your reservations. Once the block is full or after the October 23 deadline (whichever comes first), the conference rate will no longer be available.
  • The room rate is $109, however, thanks to Capital City/Lake Murray Country sponsorship, room rates will actually be $99. Overnight stay also includes breakfast.  Contact the Hampton Inn at (803)276-6666 to make your reservation.
Please contact either: Jayne Baker at (803)781-5940 or
 or April Turner at (843)991-3192 or

Draft Conference Agenda

Wednesday, November 6, 2019

9:30 a.m. - 1:00 p.m.      Conference Registration/Sign-In

10:00 a.m. - 12:00 p.m.  SCNBTA Business Meeting

12:00 - 1:00 p.m.             Lunch

1:00 - 5:00 p.m.              Guided Field Studies

Excursion #1: Tour the Newberry Opera House, Carter and Holmes Orchid Nursery, and Enoree River Winery. Highlights include:

  • The Newberry Opera House, listed on the National Register of Historic Places, is a french Gothic-style building originally built in 1881 as a seat of government for the town of Newberry and a place of entertainment including plays, lectures, and minstrel and variety shows, and later a movie theater. The building continues to serve as a live-performance space for popular artists, touring theatre companies, and local organizations.

  • The Carter and Holmes Orchid Nursery, just three miles south of historic downtown Newberry, is where visitors are given a tour of the greenhouses and nursery staff showcase different orchids, discuss growing conditions, and answer questions from participants.

  • Enoree River Winery is a local vineyard producing handcrafted, South Carolina wines. Wine tastings are offered where guests can sample between 8 and 10 varieties.

Excursion #2: Guided Paddle on Lake Murray

  • A guided kayaking/canoeing tour led by non-profit, Canoeing for Kids, will take participants on a Lake Murray paddle that departs from Dreher Island State Park. ($30.00 registration fee for the paddle tour) 


5:30 - 6:30 p.m.              Conference Registration

6:00 - 7:00 p.m.              Networking Happy Hour

7:00 - 8:30 p.m.              Dinner

8:30 - 11:00 p.m.            Social/Networking Mixer

6:00 - 10:00 p.m.            Silent Auction

Thursday, November 7, 2019

8:30 a.m.                        Conference Registration Resumes

9:00 - 9:15 a.m.             Conference Welcome

Jayne Baker, SCNBTA President

Miriam Atria, Capital City/Lake Murray Country Executive Director


9:15 - 10:00 a.m.           A 2019 Review of Nature-Based Tourism in South Carolina

Lauren Duffy, Ph.D., Clemson University


10:00 - 10:30 a.m.         Hike-Bike-Explore South Carolina from Mountains to Sea

Furman Miller, Palmetto Conservation Foundation


10:30 - 10:45 a.m.         Break


10:45 - 11:45 a.m.         Simple Smart Social: How to Create Content that Your Audience Craves to Get

                                         Them Engaging and Buying

Heather Heuman, Sweet Tea Social Marketing


11:45 a.m.-1:00 p.m.    Lunch


1:00 p.m.                        Silent Auction Ends


1:00 - 1:45 p.m.            Products, People, and Places - Living a Sustainable Outdoor Industry Lifestyle

Todd Bishop, Bishop Stand-Up Paddleboards


1:45 - 2:30 p.m.            Fixing Our #1 Membership Marketing Tool

Lynn Fuhler, Flying Compass, Inc.


2:30 - 2:45 p.m.            Silent Auction Winners Announced

2:45 - 3:00 p.m.            Conference Wrap Up & Adjourn


3:00 - 3:15 p.m.            Silent Auction Cashier Opens

Conference Sponsors:

Be Green Packaging

Capital City/Lake Murray Country

Compass Media

South Carolina Association of Tourism Regions

South Carolina Department of Natural Resources

South Carolina Sea Grant Consortium